THE RKGBLOG

search-network

There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.