THE RKGBLOG

rss

RSS feeds from search results make it easy to monitor your brand across the web.

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?

The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

Three Google news items of note: Open Handset, Open Social, and Reader share.

Got a friend or colleague who’s dragging their feet getting on the blog reading bandwagon? Do you know they’d love it if someone would just explain RSS in plain English? Then ask them to watch this video. It’s called… “RSS in Plain English.”

Titles matter a great deal for online marketing: for pages, for products, and for posts.

Google Reader is the primary tool I use to read blogs. Here is how I use tags to organize the feeds I’m following.

Last week’s experiment of mashing up blog post headline from breaking news stories flops. As always, solid content wins, tricks lose.

Every interaction with a customer or client should be consistent with your brand. Even what is often the final step in the sales cycle — invoicing.

Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.

MailBucket: a wonderfully simple and free means to burn email to RSS. Kudos to Tom Dyson for providing this excellent resource.

Realize that much of your RSS content will be read off-site. Monitor your feeds so that your content looks good regardless of where it ends up. Stick with absolute URLs for all links and images, whether on-site or off.