As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn’t I click on it? The key is that in either case just getting me to click isn’t a win. It’s a two part process: 1) Get my attention, 2) Sell to me.
What should I be looking for in respects to ROI on keyword spends?
Scratching your head over the interaction between your online and offline marketing efforts?
Google releases pay-per-action beta for content network.
Jim Novo’s post on the Wharton share vs. profit research is spot-on.