Category Archives: ROI

Mar 17 2009

Your Ad is Only as Effective as your Landing Page

As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn't I click on it? The key is that in either case just getting me to click isn't a win. It's a two part process: 1) Get my attention, 2) Sell to me.

Mar 05 2008

WMQA: How Much Should I Spend On PPC Advertising?

What should I be looking for in respects to ROI on keyword spends?

May 07 2007

Thoughts On Multi-Channel Strategy

Scratching your head over the interaction between your online and offline marketing efforts?

Mar 21 2007

Pay-Per-Action Adwords For Adsense Network

Google releases pay-per-action beta for content network.