From Catalog Success, an article on using free tools to sleuth your online competitors.
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Bid Management
Bing
Business
Code
Comparison Shopping
Conferences
Display Ads
Ecommerce
Facebook
Fun
Google
Interviews
Keyword Lists
Link Building
Match Types
Microsoft
Miscellany
Mobile
Other Ad Formats
Paid Search
Quality Score
Rants
Research
RKG
ROI Measurement
Search Partners
SEM
SEO
Site Architecture
Social Media
Tracking
Web Marketing
Website Design
Yahoo