Category Archives: Quality-Score

Sep 28 2010

Negative Keywords Do NOT Affect Google AdWords Quality Scores

Setting the Record Straight - Negative keywords, matchtypes and average positions do not affect your Google AdWords Quality Score.

Mar 09 2010

Perils of PPC Click-Through Rate Analysis

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Nov 04 2009

Quality Score and PPC Management

Quality Score and Bid play equal roles in determining an ads visibility, but that doesn't mean you should spend the same amount of time working on each.

Jun 15 2009

Quality Score: the Hype and the Reality

Hacking through the mythology surrounding Google's Quality Score.