An early read on the potential of the Google+ project.

It’s not particularly surprising to hear that, when asked, the general public overwhelmingly rejects the idea that advertisers should be able to target ads to them based on past web browsing. Still, it’s not altogether clear whether there is truly an organic groundswell of concern or if this is simply a knee-jerk reaction to an issue few have deeply considered and one that is easily conflated with more serious privacy issues.

I caught up with Scott Silverman and Elizabeth Oesterle to hear about and the NRF’s lobbying work on behalf of online retailers.

Marty I. Eisenstein is a senior partner with Brann Isaacson, a law firm specializing in direct marketing law. Marty shared his thoughts on tax law, gift cards, and general legal best practices for online retailers.

Matt Cutts and Tim O’Reilly note that Google is being held to a higher privacy standard than other firms who have far far more data on us (e.g. ISPs, credit card companies, credit bureaus, etc). They’re right.

Google overhaul its privacy policies, will dump user-specific search data more than 18 months stale.

Need a temporary email to receive a registration from a website? Try Mailinator.

Preventing SQL injection isn’t all that hard — yet 11% of sites haven’t got it right yet.

Search data not be used for commercial purposes? Too much money at stake — never going to happen.

Never send informative error messages to the browser.

Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don’t think so.

The EFF has an interesting post on How To Keep Your Search History Private.