THE RKGBLOG

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When your ads get syndicated out to an advertising network, all bets are off.

Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don’t think so.

Here’s a modest proposal to search engines and comparison shopping engines: Embrace transparency. Provide itemized click reports to advertisers and their agencies

Google now provides time-of-day cost and click reporting. This is a good thing — more transparency helps advertisers.

Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We’re optimistic and think it will be win for Yahoo and advertisers.

John Lenser is spot-on: “I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. “