Category Archives: PPC

Apr 05 2010

Mobile PPC Traffic Share Update: Q1 2010

Growth in mobile device traffic has continued unabated since we last published our data on this topic in January. While still a small percentage of our clients' paid search advertising clicks, mobile traffic share grew 48% from Q4 '09 to Q1 '10.

Mar 09 2010

Perils of PPC Click-Through Rate Analysis

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Jan 29 2010

Yahoo Q4 '09 Financials and PPC Share

Yahoo! announced their Q4 '09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in '09, there are still troubling numbers deeper in the report and in RKG's data.

Jan 20 2010

Mobile Paid Search Data: iPhone Dominant, Android Rising

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.