Algorithms, particularly poor ones, with insufficient human oversight is a problem that can affect both the competitive price setting for books and the bidding of paid search ads.
Category Archives: PPC
In a year when most did well, it's important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.
Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing days.
Search log data investigation to see how often Google is serving brand ads when users search a non-brand string.
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