Category Archives: PPC tracking

Mar 24 2011

How redirectors solve the third-party cookie problem

The details of tracking matter

Jun 08 2009

You Can't Hunt What You Can't See

How your PPC efforts are tracked can have a significant impact on the program's performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.