THE RKGBLOG

ppc-management

A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.

Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.

There’s a difference between hunting and chasing. Similarly there’s a difference between PPC execution and marketing blather.

Getting the most out of your SEM requires proper management, but “proper” depends on the type of agency you’ve hired.