Category Archives: PPC-Management

Jan 25 2010

Evaluating a Paid Search Program

A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.

Mar 16 2009

Evaluating PPC Performance in a Down Economy

Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.

Mar 09 2009

Paid Search is like Hunting

There's a difference between hunting and chasing. Similarly there's a difference between PPC execution and marketing blather.

Jul 11 2007

Efficient SEM Management

Getting the most out of your SEM requires proper management, but “proper” depends on the type of agency you’ve hired.