Category Archives: PPC keywords

Jan 04 2010

How Important is the "Tail"? An Emperical Study

The long tail matters.

Dec 04 2009

"Gifts for him" and other rat holes to avoid

Just because there's traffic doesn't mean you want to pay for it.

Aug 05 2009

There Are No Bad Keywords

When your SEM says "those keywords didn't work", it's time to find a new agency.