Pay-per-click search is the largest single line in many web marketing budgets. To ensure your campaigns are healthy, you should conduct a PPC audit about every six months. Today we’ll discuss how to do a PPC cost data audit.
Founded in 2003, Merkle|RKG is a search and digital marketing agency that combines superior marketing talent with world-class digital media capabilities to create the industry’s most effective data-driven digital marketing solutions. Merkle|RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, product listing ads, social media, display advertising, and feed management services. Merkle|RKG is a part of Merkle, a leading technology-enabled, data-driven performance marketing agency. Merkle|RKG is headquartered in Charlottesville, VA with offices in Bend, OR and Boston, MA.