Category Archives: PPC conversion rates

Feb 02 2010

Shopper Profiles and Conversion Rates Part II

Search shopper personas anyone?

Feb 01 2010

Shopper Profiles and Conversion Rates Part I

If not a buying cycle, what is going on?

Oct 01 2009

PPC Conversion Rate Drop? Time to dig in

Sudden drops in conversion rates can happen for a variety of reasons. Here are some tips for identifying and addressing these issues.