Category Archives: PPC buying cycle

Feb 02 2010

Shopper Profiles and Conversion Rates Part II

Search shopper personas anyone?

Feb 01 2010

Shopper Profiles and Conversion Rates Part I

If not a buying cycle, what is going on?

Jul 15 2009

Multi-Channel Impact on PPC

How much does movement away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data.

Apr 15 2009

Paid Search Buying Cycle: More thoughts

More scratchings on the so called PPC buying cycle.