Category Archives: PPC Budgets

Feb 23 2010

Budget Wisely...if you must

Budgets should generally be avoided. But if they are unavoidable, here are some thoughts on how to manage them.

Oct 21 2009

Branding through Paid Search?

We’ve seen clients reallocate branding funds from offline marketing efforts to paid search recently. Why search?

Feb 16 2009

Budgeting Search? What's the point?

This was published at Search Engine Land on Monday February 16th, in case you missed it.