Category Archives: ppc-bidding

Oct 14 2010

How Google Takes the Form of Competitor for AdWords Ads in Top Position

The addition of Estimated Top Impressions in Google’s Bid Simulator data has elucidated a little recognized effect of Google acting like a competitor with its advertisers within its auctions.

Apr 20 2009

Rational vs Irrational Behavior in PPC

Does it help you, or hurt you when your competitors behave irrationally?

Dec 17 2007

Your Finances Are Probably Waaay Below Average (Washington Post)

In bidding as in newspaper columns, use caution when using averages to characterize highly skewed or highly dispersed distributions.

Oct 06 2006

On MaxBid CPCs

Dumb PPC bidding is easy. Smart PPC bidding is hard.