Category Archives: PPC Bid management

Jan 19 2010

Broad Match is No Substitute for the Tail

Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.

Oct 26 2009

PPC: Holiday Bid Management Tips

Anticipating traffic value shifts at the holidays is the key to a successful Q4.

Oct 13 2009

PPC: the Importance of Click Volume

Thin data impacts every paid search program.

Aug 20 2009

Google Finds Position Bidding Counter-Productive Too

Google finds what we found to be true years ago.