Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
Anticipating traffic value shifts at the holidays is the key to a successful Q4.
Thin data impacts every paid search program.
Google finds what we found to be true years ago.
The term “portfolio” has more than one meaning.
When your SEM says “those keywords didn’t work”, it’s time to find a new agency.
The principles of direct marketing have not changed in 50 years. Online marketers would do well to pay attention to the lessons learned from experience.
PPC advertising is not a one size fits all game. There are cases in which manual bidding makes sense. There are cases in which automated bidding is essential. Here’s our take on which is which.
My monthly column for Search Engine Land in case you missed it.