Category Archives: PPC-audit

Aug 06 2007

What Everybody Ought to Know About Auditing Pay-Per-Click Campaigns

The last installment of a 4 part series on auditing your search program. How to evaluate the marketing objectives and the extent to which your program meets them.

Aug 21 2006

A Modest Proposal: Itemized Clicks for PPC Advertising

Here's a modest proposal to search engines and comparison shopping engines: Embrace transparency. Provide itemized click reports to advertisers and their agencies