Category Archives: PPC-Agencies

Jul 22 2009

PPC Agencies: Ad Brokers or Client Advocates?

Whose corner is your agency in: yours, or the Engines'?

May 11 2009

PPC Agencies: The Roots Determine the Tree

My monthly column at SEL, in case you missed it.

Apr 05 2007

SEM Account Reps

Is your SEM rep also your analyst, or are the real number crunchers in the back room? The answer matters to how your account is managed.