What would your paid search program look like if it was missing 50% of the sales that it was generating? Would you alter your bidding?
Linking over to a Catalog Success article on PPC audits.
pay-per-click-economics
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Bid Management
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Display Ads
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Fun
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Interviews
Keyword Lists
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Match Types
Microsoft
Miscellany
Mobile
Other Ad Formats
Paid Search
Quality Score
Rants
Research
RKG
ROI Measurement
Search Partners
SEM
SEO
Site Architecture
Social Media
Tracking
Web Marketing
Website Design
Yahoo