Yesterday Yahoo announced they are opening up the API to their new search platform (aka "Panama"). I caught up with Dan Boberg, Yahoo's Managing Director of Sales Technology by phone yesterday to talk about this API announcement.
Category Archives: panama
Diane Rinaldo, Yahoo Search Marketing's Senior Director for Retail, describes the Panama launch and describes upcoming improvements including targeting, new ad formats, and new distribution options. Diane also offers advice for multichannel marketers.
Business Week reports Yahoo said it's reordering the company into three groups, effective Jan. 1: one focused on advertisers and publishers, another on Yahoo's base of more than 500 million users, and a third on technology.
Rumors of Yahoo!'s death greatly exaggerated: From an engineer's perspective, Y!'s "Panama" platform rocks.
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