THE RKGBLOG

panama

Yesterday Yahoo announced they are opening up the API to their new search platform (aka “Panama”). I caught up with Dan Boberg, Yahoo’s Managing Director of Sales Technology by phone yesterday to talk about this API announcement.

Diane Rinaldo, Yahoo Search Marketing’s Senior Director for Retail, describes the Panama launch and describes upcoming improvements including targeting, new ad formats, and new distribution options. Diane also offers advice for multichannel marketers.

Business Week reports Yahoo said it’s reordering the company into three groups, effective Jan. 1: one focused on advertisers and publishers, another on Yahoo’s base of more than 500 million users, and a third on technology.

Rumors of Yahoo!’s death greatly exaggerated: From an engineer’s perspective, Y!’s “Panama” platform rocks.

Barry Schwartz posts notes on new Yahoo platform.

Highlights from the Google/Yahoo/Microsoft panel at Shop.org Annual, NYC, Wednesday, October 11, 2006. Brett Goffin, Google.
Diane Rinaldo, Yahoo.
Jason Dailey, Microsoft.

Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We’re optimistic and think it will be win for Yahoo and advertisers.