Category Archives: panama

Jun 05 2007

Yahoo's Dan Boberg Discusses Opening "Panama's" Search API

Yesterday Yahoo announced they are opening up the API to their new search platform (aka "Panama"). I caught up with Dan Boberg, Yahoo's Managing Director of Sales Technology by phone yesterday to talk about this API announcement.

Jan 10 2007

Interview: Yahoo's Diane Rinaldo on Panama and Multichannel

Diane Rinaldo, Yahoo Search Marketing's Senior Director for Retail, describes the Panama launch and describes upcoming improvements including targeting, new ad formats, and new distribution options. Diane also offers advice for multichannel marketers.

Dec 06 2006

Changes Afoot At Yahoo: Reorg Into Three Divisions, but No Layoffs

Business Week reports Yahoo said it's reordering the company into three groups, effective Jan. 1: one focused on advertisers and publishers, another on Yahoo's base of more than 500 million users, and a third on technology.

Dec 02 2006

Behind The Scenes of Yahoo's Panama Platform

Rumors of Yahoo!'s death greatly exaggerated: From an engineer's perspective, Y!'s "Panama" platform rocks.