Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
The long tail matters.
paid-search-keywords
ABOUT THIS BLOG
The RKGBlog is a continuing discussion of online marketing written by the employees of RKG.
SUBSCRIBE
Categories
- Agency Practices
- Attribution
- Best of RKGBlog
- Bid Management
- Bing
- Business
- Code
- Comparison Shopping
- Conferences
- Content Strategy
- Display Ads
- Ecommerce
- Fun
- International SEO
- Interviews
- Keyword Lists
- Link Building
- Match Types
- Microsoft
- Miscellany
- Mobile
- Other Ad Formats
- Paid Search
- Product Listing Ads
- Quality Score
- Rants
- Research
- RKG
- ROI Measurement
- Search Partners
- SEM
- SEO
- Site Architecture
- Social Media
- Tracking
- Video
- Web Marketing
- Website Design
- Yahoo
TAGS
- Code
Comparison Shopping
Conferences
Content Strategy
Display Ads
Ecommerce
Facebook
Fun
Google
International SEO
Interviews
Keyword Lists
Link Building
Match Types
Microsoft
Miscellany
Mobile
Other Ad Formats
Paid Search
Product Listing Ads
Quality Score
Rants
Research
RKG
ROI Measurement
Search Partners
SEM
SEO
Site Architecture
Social Media
Tracking
Video
Web Marketing
Website Design
Yahoo