posted by Chris Shuptrine | October 14, 2009 | 5 comments
Occasionally, an increase in a term’s average CPC can occur simultaneously with a decrease in average position. Here, we explain why.
Category Google, Miscellany, Paid Search | Tagged average position, bidding, broad-match, cps, Paid search bidding
posted by George Michie | April 13, 2009 | 9 comments
My monthly column for Search Engine Land in case you missed it.
Category Best of RKGBlog, SEM, Web Marketing | Tagged Paid search bidding, PPC Bid management, PPC data analysis
The RKGBlog is a continuing discussion of online marketing written by the employees of RKG.
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