I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.
From NRF press release today: retail industry sales for March (which exclude automobiles, gas stations, and restaurants) dipped 0.9 percent unadjusted over last year and were down 0.3 percent from the prior month.
You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.
Update from Jay Heavilon on the ARTS-NRF CSE initiative.
If your company currently advertises using CSEs â€” or if your company is thinking about starting -â€“ the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.
The annual Shop.org conference in NYC this week is BIG. Great small shows become popular and grow into medium-sized shows. Medium and large shows can be great too, but they’re great in different ways.
Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.