Category Archives: non-brand

Sep 14 2010

Brand Ads Serving on Non-Brand Searches

Search log data investigation to see how often Google is serving brand ads when users search a non-brand string.

Jul 18 2006

Your Good Name

John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "