Category Archives: multichannel

Jan 29 2009

Marketing Campaigns Must Show Incremental Lift, Not Just Sales

Two excellent posts about incrementality and matchbacks.

Jan 13 2009

Discovering Untracked PPC Sales

What would your paid search program look like if it was missing 50% of the sales that it was generating? Would you alter your bidding?

Mar 10 2008

Kevin Hillstrom: Catalogers Today Face A Big Inflection Point

Here's a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

Sep 20 2007

MultiChannel Forensics

Kevin Hillstrom just came out with a new book on multichannel analysis.