Category Archives: multichannel-economics

Oct 18 2010

Be Careful with those "Assists"

Simply counting assists is a poor solution to the attribution puzzle.

Oct 12 2010

How Retargeting Can HURT Sales

Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.

Jan 06 2009

The Tail of the Tape: Measuring ROI in Q4

Many retailers will spend the next week or two studying the results from Q4 hoping to find action items for early Q1. A word of caution: don't yank the rudder too quickly.

Mar 10 2008

Kevin Hillstrom: Catalogers Today Face A Big Inflection Point

Here's a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.