posted by George Michie | October 18, 2010 | 5 comments
Simply counting assists is a poor solution to the attribution puzzle.
posted by George Michie | October 12, 2010 | 21 comments
Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.
posted by George Michie | January 6, 2009 | 1 comment
Many retailers will spend the next week or two studying the results from Q4 hoping to find action items for early Q1. A word of caution: don’t yank the rudder too quickly.
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
Category Business, Interviews, Web Marketing | Tagged Business, customer-migration, eddie-bauer, Interviews, kevin-hillstrom, kevin-hillstrum, kevin-hilstrom, mine-that-data, minethatdata, multi-channel, multi-channel-forensics, multichannel, multichannel-economics, multichannel-forensics, nordstrom
