Category Archives: multi-channel

Jan 27 2010

Credit Attribution Survey

Multichannel attribution is tricky. How are you handling it?

Mar 10 2008

Kevin Hillstrom: Catalogers Today Face A Big Inflection Point

Here's a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

Sep 20 2007

MultiChannel Forensics

Kevin Hillstrom just came out with a new book on multichannel analysis.

Mar 07 2007

Multichannel Buyers Are Multibuyers

Too often, retailers mishandle their data when evaluating multi-channel performance.