posted by George Michie | January 27, 2010 | 6 comments
Multichannel attribution is tricky. How are you handling it?
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
Category Business, Interviews, Web Marketing | Tagged Business, customer-migration, eddie-bauer, Interviews, kevin-hillstrom, kevin-hillstrum, kevin-hilstrom, mine-that-data, minethatdata, multi-channel, multi-channel-forensics, multichannel, multichannel-economics, multichannel-forensics, nordstrom
posted by Alan Rimm-Kaufman | September 20, 2007 | 2 comments
Kevin Hillstrom just came out with a new book on multichannel analysis.
Too often, retailers mishandle their data when evaluating multi-channel performance.
