THE RKGBLOG

mobile

We take a look a mobile traffic patterns by time of day and day of week and consider the implications.

We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.

The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.

Growth in mobile device traffic has continued unabated since we last published our data on this topic in January. While still a small percentage of our clients’ paid search advertising clicks, mobile traffic share grew 48% from Q4 ’09 to Q1 ’10.

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.