Category Archives: Mobile

Jul 21 2015

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.

Jul 20 2015

Video: How has Mobile Impacted Paid Search?

Senior Research Analyst Andy Taylor sits down with Gemma Birch of Webcertain TV at SMX Advanced to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button.

Jul 15 2015

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Jun 15 2011

Mobile Traffic Patterns in Paid Search

We take a look a mobile traffic patterns by time of day and day of week and consider the implications.