posted by Alan Rimm-Kaufman | January 29, 2009 | 2 comments
Two excellent posts about incrementality and matchbacks.
Category Business | Tagged control, drilling down, holdout, hsn, incrementality, jim-novo, kevin hillstron, marketing productivity, marketing test, marketing-lift, minethatdata, multichannel
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
Category Business, Interviews, Web Marketing | Tagged Business, customer-migration, eddie-bauer, Interviews, kevin-hillstrom, kevin-hillstrum, kevin-hilstrom, mine-that-data, minethatdata, multi-channel, multi-channel-forensics, multichannel, multichannel-economics, multichannel-forensics, nordstrom
posted by Alan Rimm-Kaufman | March 22, 2007 | 3 comments
My favorite quote from the first day of the NEMOA show was from Kevin Hillstrom, formerly of Nordstrom.
