Category Archives: minethatdata

Jan 29 2009

Marketing Campaigns Must Show Incremental Lift, Not Just Sales

Two excellent posts about incrementality and matchbacks.

Mar 10 2008

Kevin Hillstrom: Catalogers Today Face A Big Inflection Point

Here's a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

Mar 22 2007

Favorite NEMOA quote, Day #1

My favorite quote from the first day of the NEMOA show was from Kevin Hillstrom, formerly of Nordstrom.