THE RKGBLOG

microsoft

As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

Broad match keeps getting broader. Examining logs reveals valuable insights.

Microsoft’s new site analytics tool was mentioned at the Shop.org workshop, just a day before a few screenshots were released.

Google continues to comprise three-fourths of our agency’s total monthly PPC spend. In June, Yahoo held steady, while Microsoft picked one point of share from Google.

We’re pleased to sponsor YAPC North America, next week in Houston.

As with any marketing message, you win when you make life easier for your prospect.

Where does your brand fall on the practicality vs. style spectrum?

We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.

Yesterday Yahoo announced they are opening up the API to their new search platform (aka “Panama”). I caught up with Dan Boberg, Yahoo’s Managing Director of Sales Technology by phone yesterday to talk about this API announcement.

Microsoft announces a no-mouse no-keyboard computer.

April showed Google seizing yet more share from Yahoo, with Microsoft holding steady in distant third.

Google grabbed the DoubleClick deal. Here are revised observations and prognostications.

WSJ is reporting Google might outbid MSFT for DoubleClick.

Econ 301: Commoditize your complements.

I’ve been enjoying Sally McGhee’s book on Outlook tips for managing email, tasks, and calendar intelligently.

Microsoft has released Strider Search Ranger, which helps content advertisers determine the IPs of the “publishers” snarfing up their ad budgets.

Last week I had the opportunity to try two new operating systems: Vista and Ubuntu. Both worked great. Ubuntu impresses, even on four year old hardware.

Hadn’t known Excel allowed custom graph types — a real timesaver.

Taking clear aim at Microsoft Office, Google announced Google Apps Premier yesterday. The real killer app will be Google Apps running inside a corporate firewall, perhaps by year’s end.

Match types are a critical — but too often overlooked — aspect of paid search. Put time and testing into your match type decisions — you’ll be well rewarded for it.

Microsoft continues to lose search market share. And switching from serving Yahoo ads to their own AdCenter paid search system has decreased revenue per search. Ouch.

Interesting riff last week from Robert Scoble on Google’s adopting a more MSFT-like approach to monetization, and what that means to site owners, to the public, to Microsoft, and to Google.

Bureaucracy: Stewart Butterfield on Yahoo, Moishe Lettvin on Microsoft

Google announced that they’ve released their sitemaps spec to the community under the Creative Commons share-alike license, and that Yahoo and Microsoft have adopted the standard.

Microsoft now offers the “LinkFromDomain:” operator, showing you all the outbound links from a domain.