Category Archives: long-tail

Jan 19 2010

Broad Match is No Substitute for the Tail

Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.

Jan 04 2010

How Important is the "Tail"? An Emperical Study

The long tail matters.

Feb 26 2008

And The Winner Is: Everyone Else! (Except In Search, Portals, And Auctions)

News flash: the category leaders in Search, Portals, and Auctions have all the traffic!

Sep 19 2007

The Long Tail Of Paid Search

The long tail of search, examined. Excerpts from a longer post at SEL.