Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
The long tail matters.
News flash: the category leaders in Search, Portals, and Auctions have all the traffic!
The long tail of search, examined. Excerpts from a longer post at SEL.
My beef is not so much about the Long Tail concept as it is with the name.
Great post by Avinash Kaushik on the role of head vs. tail terms in paid search.