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I recorded my NEMOA presentation and posted video.

YouTube captures the marketer’s imagination: a huge number of eyeballs, a perfect medium for communicating messages of any length, and a user base that is nanoseconds away from your store. But how do we get them to voluntarily watch a commercial?

While The Times may be a bit late to acknowledge the full effect of search engines, blogs and social media on their business model, they’re happy to ask their readers to help them catch up.