Category Archives: Lifetime-Value

Dec 27 2010

AOV and Lifetime Value

Bigger orders aren't just better now, they're better later, too.

Jun 01 2010

Does your business "rock" or "suck"?

If your customers hate you marketing can't solve the problem.

Apr 23 2009

Lifetime Value and Online Marketing

New customers may have more value than you think. Some old and new ideas for measuring the true value of new customers, and how this might impact your online marketing targets.

Jun 18 2008

Customer Type Matchback Analysis & Lifetime Value

Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.