THE RKGBLOG

lifetime-value

Bigger orders aren’t just better now, they’re better later, too.

If your customers hate you marketing can’t solve the problem.

New customers may have more value than you think. Some old and new ideas for measuring the true value of new customers, and how this might impact your online marketing targets.

Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.