Category Archives: Landing Pages

Dec 22 2009

PPC Landing Pages: Choose Wisely

Landing pages matter in paid search. Don't let robots pick yours.

Mar 17 2009

Your Ad is Only as Effective as your Landing Page

As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn't I click on it? The key is that in either case just getting me to click isn't a win. It's a two part process: 1) Get my attention, 2) Sell to me.