NEMOA followup.

Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

NEMOA’s Spring 2008 Conference is March 12-14, 2008, at the Royal Sonesta Hotel in Cambridge.

Kevin Hillstrom just came out with a new book on multichannel analysis.

NEMOA is freely sharing some great presentations from their Spring 2007 conference. Some real gems.

My favorite quote from the first day of the NEMOA show was from Kevin Hillstrom, formerly of Nordstrom.

Too often, retailers mishandle their data when evaluating multi-channel performance.

Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.

Here’s a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals,, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics