posted by Alan Rimm-Kaufman | March 14, 2008 | 8 comments
NEMOA followup.
Category Business, Web Marketing | Tagged Blogging, Business, Catalog-Choice, chuck-teller, cluetrain, kevin-hillstrom, mark-lee, nemoa, steve-spangler, Terry-Monahan
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
Category Business, Interviews, Web Marketing | Tagged Business, customer-migration, eddie-bauer, Interviews, kevin-hillstrom, kevin-hillstrum, kevin-hilstrom, mine-that-data, minethatdata, multi-channel, multi-channel-forensics, multichannel, multichannel-economics, multichannel-forensics, nordstrom
posted by Alan Rimm-Kaufman | February 5, 2008 | leave a comment
NEMOA’s Spring 2008 Conference is March 12-14, 2008, at the Royal Sonesta Hotel in Cambridge.
Category Business, Web Marketing | Tagged Business, Don-Zeidler, Garnett-Hill, kevin-hillstrom, Matt-Glerum, Neil-Evans, nemoa, Peter-Grebus, Peter-Kosciewicz, red-sox, royal-sonesta, steve-spangler, SteveSpanglerScience, Web Effectiveness
posted by Alan Rimm-Kaufman | September 20, 2007 | 2 comments
Kevin Hillstrom just came out with a new book on multichannel analysis.
posted by Alan Rimm-Kaufman | March 29, 2007 | 1 comment
NEMOA is freely sharing some great presentations from their Spring 2007 conference. Some real gems.
Category Business, Web Marketing | Tagged brann-isaacson, Business, Duncan-Simester, George-Isaacson, Jack-Sturn, janie-downey, Kevin-Haley, kevin-hillstrom, marksmith, Martin-Eisenstein, nemoa, new-england-mail-order
posted by Alan Rimm-Kaufman | March 22, 2007 | 3 comments
My favorite quote from the first day of the NEMOA show was from Kevin Hillstrom, formerly of Nordstrom.
Too often, retailers mishandle their data when evaluating multi-channel performance.
posted by Alan Rimm-Kaufman | February 13, 2007 | leave a comment
Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.
posted by Alan Rimm-Kaufman | November 8, 2006 | 1 comment
Here’s a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals, 2CH.net, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics
Category Business, Web Marketing | Tagged 37signals, Avinash-Kaushik, david-dierolf, eepybird, Jason-Fried, kevin-hillstrom, Marshall-Kirkpatrick, mashery, Matt-Marshall, Phillip-Lessen, seth-godin, spock
