Category Archives: jim-novo

Jan 29 2009

Marketing Campaigns Must Show Incremental Lift, Not Just Sales

Two excellent posts about incrementality and matchbacks.

Oct 02 2007

RKG @ DMA 07 (and $150 discount)

I'll be speaking at the DMA 2007 Annual Show in October 13 – 18 at McCormick in Chicago. Use offer code AN302 to save $150 on registration.

Jan 27 2007

Jim Novo: Share vs. Profit

Jim Novo's post on the Wharton share vs. profit research is spot-on.