posted by Alan Rimm-Kaufman | January 29, 2009 | 2 comments
Two excellent posts about incrementality and matchbacks.
Category Business | Tagged control, drilling down, holdout, hsn, incrementality, jim-novo, kevin hillstron, marketing productivity, marketing test, marketing-lift, minethatdata, multichannel
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posted by Alan Rimm-Kaufman | January 27, 2007 | leave a comment
Jim Novo’s post on the Wharton share vs. profit research is spot-on.
