Category Archives: javascript

Jun 08 2009

You Can't Hunt What You Can't See

How your PPC efforts are tracked can have a significant impact on the program's performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.

Jan 02 2009

Chrome "Destination Search" Foiled For Some Retailers?

I've recently noticed Chrome's "Destination Search" doesn't work for sites with unconventional search-form HTML. Perhaps there's a broader lesson there.