THE RKGBLOG

javascript

How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 – 30% of the sales driven by paid search. Find out why and how to plug this hole.

I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.