Category Archives: Interviews

Jun 02 2008

Fred Reichheld Discusses the Importance of Customer Loyalty to Business Growth

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

Apr 01 2008

Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

Mar 10 2008

Kevin Hillstrom: Catalogers Today Face A Big Inflection Point

Here's a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

Feb 21 2008

Hamilton Davison: Catalogers, Unite!

It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer's Association, and consider getting your company involved.