Category Archives: hype

Jan 24 2007

Inc. Magazine On Second Life: Empty Calories

Readers would have been better served if Inc. magazine treated their February cover story on Second Life like a real business article, rather than a social phenomenon piece.

Nov 13 2006

Honest marketing cuts through the clutter

Hype destroys credibility. Honest marketing cuts through the clutter. Critique of a copy block on a SPSS direct mail piece.