Category Archives: Hugh-Macleod

Mar 13 2008

Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy

The March MCM "Effective Website" column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

Aug 07 2007

Online Marketing Exec Ed Course at UVA's Darden Biz School

I'm helping organize an open enrollment executive education course on online marketing at UVA's Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow's web.

Dec 30 2006

Can Blogging Increase Sales Five-Fold In Two Years?

Can blogging really increase sales? Hugh Macleod tells the story of South African winemaker Stormhoek.