Category Archives: holiday

Jul 22 2015

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.

Jan 13 2011

Paid Search Holiday 2010 Wrap-Up

In a year when most did well, it's important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.

Dec 08 2010

The Post Cyber Monday Lull

Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing days.