Category Archives: holiday marketing tips

Nov 01 2011

10 Tips for a Successful Holiday Comparison Shopping Engine Program

To help make sure your CSE efforts not only hold up, but excel this year, we offer 10 tips for a successful holiday program.

Oct 04 2011

6 Ways to Boost Incremental PPC Traffic This Holiday Season

In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.

Dec 04 2009

"Gifts for him" and other rat holes to avoid

Just because there's traffic doesn't mean you want to pay for it.

Oct 26 2009

PPC: Holiday Bid Management Tips

Anticipating traffic value shifts at the holidays is the key to a successful Q4.