Last week we predicted Monday December 18th would top Monday December 11th as the largest sales day for our clients in aggregate for sales driven by paid search. Looks like that prediction was wrong.

Looking at sales driven by paid clicks, the biggest sales day we’ve seen this holiday season so far was Monday, 12/11, up almost three-fold since October’s base rate. Cybersource predicts the biggest day of the season will be next Monday, December 18th.