posted by Alan Rimm-Kaufman | March 3, 2008 | 3 comments
Across our clients, from January 2008 to February 2008, Google picked up 2.3 points of ad spend share. Across our clients, comparing February 2008 to February 2007, we did not observe evidence of an advertising or sales slow-down.
posted by Alan Rimm-Kaufman | February 18, 2008 | 1 comment
Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.
posted by Alan Rimm-Kaufman | February 11, 2008 | 2 comments
Google Blog Search hiccuping?
posted by Alan Rimm-Kaufman | February 11, 2008 | 15 comments
Google adds surveying functionality to Google Docs Spreadsheets.
posted by Alan Rimm-Kaufman | February 7, 2008 | leave a comment
Great intro article on domaining by Jeremy Kirk over at Network World.
Category Google, Web Marketing | Tagged Adsense, domain-front-running, domain-grace-period, domain-kiting, domain-tasting, domaining, Google, icann, Jeremy-Kirk, mfa, network-world
posted by Alan Rimm-Kaufman | February 6, 2008 | 2 comments
Here are our January 2008 PPC search engine share numbers.
posted by Alan Rimm-Kaufman | February 1, 2008 | 6 comments
I wish Yahoo and Microsoft all the best. But combining two organizations with serious problems in search wouldn’t yield one strong organization.
posted by Alan Rimm-Kaufman | January 29, 2008 | leave a comment
Yahoo open-sources some truly amazing code, such as YUI.
posted by Alan Rimm-Kaufman | January 27, 2008 | 9 comments
I demonstrate how RKG Duck can cluster keywords into related buckets.
Category Code, Google | Tagged ad-group, ad-grouping, build-adgroup, Code, Google, perl, rkg-duck, rkgduck, stem, stemming, stop-words
posted by Alan Rimm-Kaufman | January 25, 2008 | 4 comments
Our hapless Duck picks 2000+ MFA spam pages in 48 hours.
Category Google, Rants, Web Marketing | Tagged Google, made-for-adsense, mfa, Rants, rkg-duck, scraper, search-spam, spam, spider
posted by Alan Rimm-Kaufman | January 24, 2008 | leave a comment
Amusing: hacking Google analytics via Yahoo pipes.
Category Code, Google, Web Marketing, Yahoo | Tagged blue-ridge-internworks, brnets, Code, ga, ga-api, Google, Google-Analytics, google-anlytics-api, hackszine, hackzine, jeff-cornejo, make, makezine, mashup, orielly, Web Effectiveness, Yahoo, yahoo-pipes
posted by Alan Rimm-Kaufman | January 16, 2008 | 2 comments
From this month’s Catalog Success, fourteen important ideas for paid and natural search going into 2008.
posted by George Michie | January 10, 2008 | 17 comments
Finding the right message for your PPC ads is important, and testing is a key component of a well run program. But too much of a good thing is a bad thing. Find out the sometimes hidden costs of over doing the copy changes.
posted by Alan Rimm-Kaufman | January 9, 2008 | 2 comments
Ken Auletta profiles Google in this week’s New Yorker.
posted by Alan Rimm-Kaufman | January 2, 2008 | 1 comment
Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.
posted by Alan Rimm-Kaufman | December 5, 2007 | leave a comment
From Catalog Success, an article on using free tools to sleuth your online competitors.
posted by Larry Becker | November 6, 2007 | 2 comments
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
Category Social Media, Web Marketing, Website Design | Tagged Bokardo, e-commerce, Google, Josh-Porter, larry-becker, opensocial, Social Media, social-design, social-networking, usability, Website Design, website-effectiveness
posted by Alan Rimm-Kaufman | November 6, 2007 | leave a comment
Three Google news items of note: Open Handset, Open Social, and Reader share.
Category Business, Google, Social Media, Web Marketing | Tagged Business, feedburner, Google, gphone, open-handset, opensocial, rss, Social Media
posted by Alan Rimm-Kaufman | November 1, 2007 | 6 comments
In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.
posted by Alan Rimm-Kaufman | October 23, 2007 | 5 comments
Great talk from Jim Lecinski, Managing Director, Central Region, Google, on best practices for online marketing.
posted by Alan Rimm-Kaufman | October 17, 2007 | leave a comment
Linking over to SEL post on Quality Score.
posted by Alan Rimm-Kaufman | October 16, 2007 | leave a comment
DMA Chicago, a dynamic mix of the old and the new.
posted by Alan Rimm-Kaufman | October 10, 2007 | leave a comment
Links to some recent articles I wrote for Catalog Success magazine.
posted by Alan Rimm-Kaufman | October 8, 2007 | 1 comment
Paid search market share held relatively stable in September, with Yahoo picking up one point of share from Google.
posted by Alan Rimm-Kaufman | September 18, 2007 | leave a comment
Three interesting random Google links, courtesy of Philipp Lenssen.