We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here's what we found.
Category Archives: Google
There have been a number of great articles written in the past week covering Google's recent "Farmer" algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.
Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.
There is a real opportunity for advertisers to segment their spend by browser version or, more realistically, let Google try to do it for us.