THE RKGBLOG

google

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.

Ever wondered how Google decides questions ranging from how many results to serve on a page, to the amount of whitespace with which to pad the logo and the most effective color with which to tint the sponsored link box at the top of the page?

Google’s Ad Preview Tool (APT) provides you more information about your search campaigns than you’d have otherwise. But some advertisers mistakenly believe APT reveals more than it actually does.

Interesting news items from SEL, TechCrunch, and SearchEngineJournal: screenshots of internal Google pricing metrics slipping out onto public SERPs. Stale news, perhaps fake, but interesting!

NYT reports online display advertising having a tougher time than paid search in weak economy. “The new advertisers are more cautious about requiring some sort of proof or evidence that something is working,” reports GM of WeatherChannel.

More thoughts on Microsoft Jellyfish CashBack.

Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.

Will defaulting automatic match to “on” help or hurt the bulk of Google advertisers?

For the first time, Google nudges Yahoo out of the top spot as most popular US site.

Looking at Q1 numbers for our client base, Google continues to gain paid search market share.

I’m fascinated by Google’s recent announcement of Google App Engine.

I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.

Providing searchers what they really want also gets retailers what they really want: more sales.

Forrester’s Carrie Johnson speaking on the idea, “Search Is.”

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

Here’s a video from Steve Souder speaking about site speed at Google in November.

Shhhh… RKG engineers crack Google’s PR server.

Some follow-up thoughts on Google’s search-within-the-site.

Several of our clients report receiving fake Adwords phishing emails.

I recorded my NEMOA presentation and posted video.

Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

Pagerank sculpting: something SEO-savvy retailers might want to consider.

ComScore’s Magid Abraham and James Lamberti explain Google’s “surprising” January PPC results.