Category Archives: Google

Jul 15 2015

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Jul 14 2015

Troubleshooting Data Fluctuations in SEO Reporting

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.

Jun 29 2015

Video: Introducing for Technical SEO Best Practices is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly. Merkle|RKG is proud to announce the launch of This website, accessible by all, provides information and working examples of technical SEO concepts.

Jun 18 2015

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’