THE RKGBLOG

google

We’d welcome JCP customer relations to our blog to describe how to reach JCP customer service.

“An entire generation of web analytics experts are being trained by Google to analyze business exactly the way Google wants your business to be analyzed.”

One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.

Yesterday Google announced SearchWiki, allowing Google users to customize their search results.

As November begins, the situation has become bleaker.

“We’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. “

Helpful or harmful to users and advertisers?

We do not observe broad weakness in online sales.

Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.

Last week came the real GE/Google energy announcement.

Here’s a three minute video with some advice on how aggressively to bid in paid search.

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

In the next few days, Google will release an open source browser named Chrome.

At RKG, we follow a bid-to-economics strategy, because this approach generates greater profits for our clients.

Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.

if a company needs research to determine what customers want, then the company is probably too far from the customer, and the software or product or service they produce will likely miss the mark.

You heard it here first!

After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

The ad spend share situation by engine is essentially unchanged since last month.

Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.

“In social networks, on the other hand, users show up to find friends; ads are, at best, irrelevant to that goal.” Byran Urstadt, Tech Review

Part 3 of a 10 part series on the attributes of top-tier bid management systems. Today we focus on the power of feeding post-sale information into your bidding system.

Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.

Last week Google and Yahoo announced an agreement by which Yahoo would be allowed to selectively serve Google ads along side search results on Yahoo.com and Yahoo’s partner sites, and take advantage of Google’s Content ad platform as well.