Category Archives: Google

May 26 2016

Google Shopping Campaigns Webinar: 3 Important Areas of Focus

Join us on Wednesday June 01, 2016 at 2 PM ET as AnnaMarie Thomas, Partner Manager for Google Shopping, and Todd Bowman, Director of Feed Management at Merkle, go over three of the most important areas of focus advertisers should keep in mind when it comes to Google Shopping campaigns.

Mar 24 2016

What the Google Desktop SERP Update Means for Organic Search

On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.

Aug 12 2015

Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.

Aug 04 2015

Targeting Non-English Browsers to Produce Incremental Paid Search Orders

For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.