Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 23rd, 2011. GWT search queries Python script, rich snippet spam, the launch of SEOmoz historical link data and a Google bug!
Our recap and analysis of some of the biggest developments in SEO and search for the week ending November 25th, 2011. SEOmoz model updates, the European Court of Justice weighs in on SOPA, and Google released another Panda update.
What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?
Spending on Google.com and Google’s network will dictate how well Google’s earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.
We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.
There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.
Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.
There is a real opportunity for advertisers to segment their spend by browser version or, more realistically, let Google try to do it for us.
The addition of Estimated Top Impressions in Google’s Bid Simulator data has elucidated a little recognized effect of Google acting like a competitor with its advertisers within its auctions.
Search log data investigation to see how often Google is serving brand ads when users search a non-brand string.
Out with the pale yellow, and in with the pale purple!?!
The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
Yahoo! announced their Q4 ’09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ’09, there are still troubling numbers deeper in the report and in RKG’s data.
Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.
Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.
Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.
RSS feeds from search results make it easy to monitor your brand across the web.
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.
Feedburner users: we recommend delaying migrating to Google Accounts as long as possible, as the current process is broken.
Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?
The end of an experiment.
I’ve recently noticed Chrome’s “Destination Search” doesn’t work for sites with unconventional search-form HTML. Perhaps there’s a broader lesson there.
We’ve complimented Google here before on their efforts to improve their content network. It it nice these changes are beginning to be noticed by the get-rich-quicksters too.