Category Archives: google-serp

Mar 24 2016

What the Google Desktop SERP Update Means for Organic Search

On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.

Jun 16 2010

SERPs are getting crowded: Is there a Better User Experience?

Would a simple change to search engine UIs produce a better experience for everyone?

Sep 17 2006

Listening To Your Users: Google Shifts Ads Based On Individual's Click Behavior

Google is testing serving AdWords positions 1 and 2 on the right rail for users who don't click on the ads when they're atop the organic listings