Google spent $58mil to promote Checkout in ’06.
Google Checkout revenue had been “invisible” to retailers who use a pixel to track sales. As of last Friday, Google now offers a XML spec tell Checkout how to generate a tracking tag on their checkout confirmation page.
Claim: BillMeLater creates reciprocal trust from the shopper to the retailer because the retailer is extending credit on the spot. In contrast, PayPal and GoogleCheckout when marketing their wallets to consumers stress the benefits of keeping private information (credit card, email, etc) from the merchant.
I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.